According to the AP, Tiger Woods has lost his sponsorship with the consulting firm Accenture Ltd. because the company feels the golfer is “no longer the right representative” following the “circumstances of the last two weeks.”
Accenture is the first sponsor to drop Woods from their advertising campaign following the scandal in which more than 15 woman have come forward to admit they have had an affair with Tiger. The scandal also led Woods to announce he is taking an indefinite leave from golf to work on his marriage.
The New York-based firm’s “Go on, be a Tiger” campaign boosted its image significantly since they first partnered with Woods six years ago. “After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising,” Accenture said in a statement released Sunday, adding that “it wishes only the best for Tiger Woods and his family.”
Gillette, another Woods sponsor, said it will no longer run advertisements featuring Tiger citing “Woods’ privacy” as their motivation but did not completely drop him from their campaign.
Woods publicly apologized for his “transgressions” on his website Dec. 2. and also dropped out of the Chevron World Challenge golf tournament and announced his “indefinite break” from golf via the web also, he has made no public appearances since the accident that set off the scandal last month.
Other sponsors like AT &T Nike and Electronic Arts, are sticking with Woods for now.
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