AT&T keeps bolstering its efforts to keep up with DISH Network, DirecTV, and Comcast. The company has just launched Max Turbo, a broadband speed that offers up to 24 Mpgs downstream and 3 Mbps upstream. While first launched in the midwest, it will creep out to the rest of the nation over the next year. In a marketing ploy, AT&T, along with this new internet press release, also said that they have signed up their two millionth U-verse customer.
AT&T has to keep up with not only the two giants but also Verizon who is their biggest telco rival. AT&T’s goal is to try and make the U-verse experience better with more apps, channels, services, and availability. They’ve made it important to stress giving customers more control and interactivity with their content. Multiview allows one to watch four channels at the same time on one television screen. A less important application would the be seasonal Santa Tracker which lets families play holiday games, play sing-a-longs, and follow the big guy around the world on Christmas Eve.
AT&T has also added more than 25 high definition channels, bringing the possible total to more than 110 channels available to your television. U-verse Voice has also ramped up its availability. Overall, the telco company is making a solid push on all fronts, pushing packages that are tailored to families and less about channel coverage. I think that AT&T thinks that if they can touch you through the telecommunications, internet, and television, you might be more inclined to deal with one company instead of have Comcast voice, DirecTV satellite, and Verizon internet. It’s an aggressive venture and it seems as though they are doing fairly well.
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