Telecommunications giant AT&T has united with NBC Universal to have 24/7 coverage of the 2010 Winter Olympic Games on cell phones, TVs and PCs.
“The Olympic Winter Games is always a must-see event that draws in people to watch the world’s best athletes and most prestigious competitions, and AT&T offers the only way to see NBC’s coverage of the Vancouver Olympic Winter Games live on all three screens,” said Dan York, executive vice president of content and programming, AT&T Converged Services.
“We’re proud to deliver around-the-clock Games content to more consumers in more places.””NBCU’s coverage of the Vancouver Olympic Winter Games provides viewers with a unique multiscreen opportunity to watch the competitive action from Vancouver,” said Henry Ahn, Executive Vice President, TV Networks Distribution, NBC Universal. “We’re thrilled to partner with AT&T to deliver the Games to millions of fans across all screens and platforms.”AT&T’s three-screen 2010 Vancouver Olympic Winter Games content choices, in agreement with NBC, will include:
Around-the-clock and live competition Vancouver Olympic Winter Games coverage, via the NBC Olympics 2Go channel with both AT&T Mobile TV and MobiTV, beginning Feb. 12. AT&T is the only mobile phone carrier that will deliver live video coverage from the Vancouver Games.Top stories, videos, polls and photos through AT&T mobile Web browsers and through the NBC Olympics Mobile Web site.
AT&T U-verse(SM) TV:
Complete broadcast coverage on the networks of NBC Universal.NBC Olympics on-demand content including a wrap-up of the best events of the day as well as on-demand access to 5 unique events and 15 highlight segments each day. Additional on-demand content will include Vancouver previews and more.Separate from the agreement with NBC Universal, U-verse TV customers will have access to Team USA On Demand videos — several of which are exclusive and produced for AT&T — and will include interviews and features of U.S. Olympic Team athletes as they train for and compete in various sports.
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