TruTV is headed out to the Full Throttle Saloon to witness good times, and an inundation of beer, tattoos, leather, boobs, and leather. Sounds like an amazing combination, right?
TruTV is at the legendary Sturgis Motorcycle Rally in Sturgis, S.D., in the wild new series FULL THROTTLE SALOON. The show, which takes viewers behind-the-scenes at Michael Ballard’s legendary biker watering hole, is set to premiere Tuesday, Nov. 10, at 10 p.m. (ET).
The Throttle is the “World’s Largest Biker Bar,” a 30-acre enormous indoor/outdoor bar with several large stages, a burn-out pit, a tattoo parlor, zip lines, a wrestling ring, restaurants, dozens of stores, hundreds of cabins for rent and parking for thousands of bikes. Because it is only open two weeks a year during the infamous rally, owner Michael Ballard and his team have to pull in a year’s worth of receipts in these two wild weeks. He gambles that the country’s most beautiful bartenders and biggest music acts will bring in the thousands of patrons he needs to make his number.
But obviously, one concern for Ballard is the recession. Will it affect the numbers he needs to make it work? What about the biker gangs or the unpredictable weather? All of these things and so much more can make or break it.
Check out a preview of the show and don’t forget to tune in to TruTV tonight if bikes, babes, and beer are your thing.
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