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Launch My Line Series Premiere

launch After Project Runway headed to Lifetime, Bravo got in the works to launch a new show to replace that on their lineup, presumably to gain back many of the ratings that Runway brought about.

The show is pretty much a Runway inspired substitute, with a few subtle changes– no Heidi Klum and Tim Gunn for one. This time, 20 people who are already successful in different lines of work — music mogul! CEO! — need only exhibit a “passion for fashion” in order to compete for the chance to launch a clothing line.

The hosts of the show are Dan and Dean Caten, known as Dsquared2. Canadian twin brothers from Willowdale Ontario, Dean and Dan Caten have operated in the international fashion business since 1984. They moved to New York City in 1983 to attend the Parsons School for Design. In 1991 moved to Italy where, after many collaborations with the most important fashion houses, they produced their first men’s collection show, marking the first in a long succession of runway shows that captured the attention of journalists and buyers with their combination of fashion, music and theater. They’ve worked with many celebrities, like Justin Timberlake and Madonna.

Stefanie Greenfield and Lisa Klein are the judges of the show. Greenfield started off at Donna Karan, rose to the top, and begin to take charge of of the DKNY collection. She then moved to ESPIRIT.

However, corporate America just wasn’t her cup of tea, so she began a personal quest to mix charitable work with fashion.

Kline’s trek to fashion was a little different. Born with a childhood ailment, she was forced to warm a brace that prevented her from being as fashionable as she wanted until she was about 14. From there, she started taking the fashion world and her person fashion by storm.

She has styled A-list celebrities for more than a decade, and her keen eye for fashion has been seen on shows ranging from pop culture staples such as the original “Beverly Hills, 90210” and its current, fashion-forward remake, to national news programs. Lisa is a frequent fashion contributor to magazines, websites and television shows, as well as her popular blog, “Lisa’s Obsessions” on, where she muses on fashion, motherhood, and life in general.

The show seems like it will be quite interesting, but of course, the real question is– does it seem like an accurate substitute for Project Runway? Check out the season premiere tonight on Bravo to find out.

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