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LG Moves Forward With 3D Televisions



Hot on the heels of the news that ESPN will debut an all 3D network this year, LG will introduce their first 3D capable flat panel television in the U.S. in May. While the Korean manufacturer may be the first to create 3D sets to reach U.S. consumers, it won’t be the last. Other TV makers are expected to join them with announcements later this week at the International Consumer Electronics Show (ICES) in Las Vegas.

While prices have not been formally announced, they are expected to be higher than that of traditional HDTVs. Director of product development at LG Electronics USA, Tim Alessi, stated that these 3D televisions may likely cost only $200 to $300 more than “comparable sets.” The electronics industry is charging forward with a push to get 3D technology into homes. Currently, this technology is becoming widely used in theaters in 3D resurgence.

ESPN is moving forward with plans to debut a 3D television network in the summer of 2010. Owned by Walt Disney, the pioneer sports network said that it will launch ESPN 3D, the industry’s first 3D network in June with a minimum of 85 live sporting events during its freshman year.

Analysts state that sports were a powerful driver in the adoption of HDTVs and that if sports, specifically ESPN, have quality events in the new technology, it may further enhance its craving by consumers.

ESPN has stated that its first sporting event on the 3D channel will be the June 11 World Cup soccer match between South Africa and Mexico with other matches to follow. The channel also hopes to cover the Summer X Games, college basketball, football and the BCS National Championship game in Arizona on Jan. 10, 2011.

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