What better than January for NBC to premeire its poplar weight lose reality show? With million of viewers making their New Year’s vows, NBC scored big in ratings due to their shrewd planning.
According to Nielsen overnight data, NBC’s The Biggest Loser averaged an 4.6 adults 18-49 rating from 8 to 10 p.m., giving the series’ its best-ever debut number, which is up 21 percent from last fall’s debut with an averaged 3.8, though the premiere was down slightly from last fall’s Biggest Loser finale. That episode drew a healthy 5.0 rating.
The premiere boosted NBC to a victory on the night, giving it a slight edge over CBS’s usually dominant lineup, which aired repeats of The Big Bang Theory, How I Met Your Mother and Two and a Half Men.
NBC averaged a 3.8 rating overnight and a 10 share in primetime. This put the network ahead of CBS at 3.7/10. Fox placed third at 3.3/9, followed by Univision in fourth at 1.4/4. ABC remained at fifth at 1.3/3 and CW sixth at 0.4/1.
CBS began the night in a healthy lead with a 4.4 at 8 p.m. for NCIS, which was followed by NBC with a 4.2 for the first half of The Biggest Loser. Fox, again, was third with a 2.8 for college football pregame and the start of the Orange Bowl coverage. ABC and Univision tied for fourth at 1.4. ABC aired Scrubs (1.5) and Better Off Ted (1.3). Univision had En Nombre del Amor. The CW placed sixth once again with a 0.4 for a repeat of 90210.
NBC finally took the night’s lead at 9 p.m. with a 5.0 rating for the second half of The Biggest Loser while CBS slipped to second with a 3.7 for NCIS: Los Angeles. Shockingly, Fox was third with a 3.6 for college football, Univision was fourth with a 1.8 for Sortilegio, ABC fifth with a 1.2 for another round of Scrubs (1.4) and Better Off Ted (1.1), and CW sixth with a 0.3 for a rerun of Melrose Place.
Fox went from third to first at 10 p.m. with a 3.5 for more college football. CBS followed with a 3.0 for The Good Wife. NBC was third with a 2.2 for The Jay Leno Show, ABC fourth with a 1.2 for The Forgotten and Univision fifth with a 1.0 for Aqui y Ahora.
CBS led the night among households with a 10.9 average overnight rating and a 17 share, followed by Fox at 6.2/10. NBC was third at 6.0/9, ABC fourth at 2.3/4, Univision fifth at 1.9/3 and CW sixth at 0.6/1.
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