Struggling network NBC has ordered a pilot of an untitled comedy starring Adam Carolla. In the show, the former co-host of Loveline, will play a contractor who sets out to rebuild his life after a messy divorce. Carolla penned the pilot with Kevin Hatch, who collaborated with the funny man on Comedy Central’s The Man Show and Too Late With Adam Carolla.
Carolla and Hatch also had a pilot for CBS entitled Ace in the Hole, which featured Carolla in the lead role. Via Carolla’s podcast, he announced that CBS was not picking up the pilot for the 2009 season, “in any way, shape or form.”
NBC’s new project is the comedy pilot for the network’s massive upcoming season.
NBC is now planning to spend more on projects, matching levels seen in 2003. The network has 18 pilots scheduled for the fall season kicking off in September. In 2009, NBC only had 11 pilots. The network is currently filming drama pilot Rex Is Not Your Lawyer and is casting the J.J. Abrams hour-long pilot Undercovers.
“In success we became used to making fewer and fewer pilots,” says Angela Bromstad, president of prime-time entertainment. “We have to take more swings, take more shots creatively, and have more back-up.”
Carolla worked in SoCal’s San Fernando Valley as a builder before his comedy talents were discovered by Los Angeles-area radio station KROQ-FM in the early 1990s.
Carolla hosted the morning drive-hour show on CBS Radio’s KLSX-FM until early-2009. He became the West Coast replacement for Howard Stern when the shock jock went to satellite radio. Quickly, he became known as the “Howard Stern of California.” Carolla, however, says that’s not the real him. “If you’re living in Kentucky and working at a Wal-Mart, you should definitely see me and ask me where the juggies are and where the trampoline is and how come I’m not holding a beer,” he says. “But if you’re from Los Angeles, and you work in the industry, you shouldn’t think of me as that. You should understand that that’s a bit of a role.”
After his term at the station came to close, Carolla dove into podcasting.
In the initial 24 hours, the first Adam Carolla podcast was downloaded over 250,000 times and, as of the third podcast, it was the number one podcast on iTunes in both the U.S. and Canada.
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