Unless you were living under a rock, you know that Manny Pacquiao beat Miguel Cotto on a weekend ago on an HBO pay-per-view event. HBO says that there were 1.25 million buys which translates into $70 million in revenue for the company. It was the first time in ten years that two boxing matches each reached the $1 million plateau (the other being the Mayweather/Marquez fight). This is great for HBO and signifies that boxing isn’t quite dead yet with the onset of MMA’s growing popularity.
Breaking down the figures, there were 650,000 buys via cable providers versus 600,000 via satellite/telco subscribers. These figures are interesting because of how close the numbers are. Common sense says that a higher percentage of satellite subscribers bought the event than their cable counterparts. One could hypothesize that part of the reason customers subscribe to satellite providers are for pay-per-view sporting events like boxing. These figures should be a huge plus for MMA associations as well. They should look to target and advertise just as much (or maybe even more) through satellite companies.
With rumors swirling around that a blockbuster Mayweather/Pacquiao fight could happen next year, HBO will be ready to reap the benefits. They should easily surpass the 1.25 million buys they received last weekend if all the logistics can be worked out. But from a satellite company’s perspective, these numbers should signal that there are avid sports fans out there willing to pay regardless of provider. These “votes” can be swayed and look for DirecTV and DISH Network to perhaps take advantage of this.
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