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Tivo announced this year’s top ten Super Bowl most engaging moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game, and for the first time, determined not just the most viewed commercials, but instead the most engaging ads throughout the game. Doritos has ridden their unique user-generated strategy all the way to the top, with the spot House Rules, featuring a young boy telling his mother’s date to keep his hands off his mom and his Doritos. Doritos has had strong top-five showings since the start of its user-generated strategy back in 2007, but this is the first time one of the ads claimed the top spot. Last year’s champion Go Daddy didn’t even make the top ten this year.
The number two and three ads both featured women getting tackled, albeit in tongue in cheek ways. Betty White absorbed a big blow for Snickers while Pam Tebow took a hit from her son Tim in their anticipated spot for Focus on the Family. In addition to the No.1 ad, Doritos also earned the No.4 spot, giving it two in the top five. Rounding out the top five was Intel, a company known for a different sort of chip altogether.
