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In January, CBS made the controversial decision to air the premiere of an unseen reality series instead of a popular show after the Super Bowl. But CBS’ Undercover Boss pulled in solid ratings for the network according to Nielsen overnight ratings.
In the early preliminary market numbers Undercover Boss had a 20.3/33 (household rating/share) between 10:15pm-11:15pm. These are the best numbers since Grey’s Anatomy in 2006 and trumped NBC’s The Office, which scored a 14.4/24 after the Super Bowl.
“The journey of watching a chief executive walk a mile in their employees’ shoes is always very revealing, often humorous and in some cases very inspiring,” said Nina Tassler, president of CBS Entertainment.
