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Unlike the advertising rates for the broadcast of the Super Bowl this year, which dipped from 2009, the price for a 30-second ad in ABC’s celebrated telecast of the Academy Awards is running between $1.3 million and $1.5 million. These prices match the rates from 2009; a range that tracks with last year’s prices even as a newly expanded pool of best-picture nominees might bring broader audiences.
Last year’s Oscar telecast cost advertisers around $1.4 million for a 30-second ad, down significantly from 2008, when a 30-second spot commanded as much as $1.82 million.
