General |
« Previous Entries | Next Entries » |
The cost of a 30-second ad for this year’s Super Bowl has fallen for only the second time in the event’s history. TNS Media Intelligence said that 30-second slots during the Feb. 7 Super Bowl on CBS are selling for between $2.5 million and $2.8 million. This means a drop from last year, when ads averaged a record-setting rate of $3 million on NBC.
For the first time in 23 years, Pepsi will not be advertising its soft drinks during the game, and General Motors, historically a major advertiser from past years, will not be not taking part, having dropped out in 2009 because of its financial difficulties. FedEx, another big advertiser, passed up the costly opportunity.
