PBS Announces Deal With Nielsen

PBS has announced that the broadcaster will subscribe to the Nielsen ratings service, which will provide comprehensive demographic ratings weekly for 40+ nationally distributed programs, including children’s and general audience shows. Previously, companies have often joined charitable trusts to support programming on the channel as a public service. There is also a prestige factor of being associated with valued and highly influential programming.

Data from Nielsen, with its full demographic information service, is crucial to TV marketers.