The Vampire Diaries Asks Students to Give Blood and Starve A Vampire

The CW is using a creative advertising campaign to draw attention to its new series, The Vampire Diaries, written by Dawson’s Creek creator, Kevin Williamson. The campaign includes giveaways of mock products like “fang floss” and even blood drives.

The blood drives, which are sponsored by the American Red Cross, are taking place on more than 230 high school and college campuses around the country, according to Stephanie Millian, director for biomedical communications at the Red Cross in Washington.

Posters advertising the …