On July 7th, Sci Fi will become SyFy. According to network execs, “by changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and non-linear digital platforms, new international channels and extend into new business ventures.” The new channel also has a new tag line, “Imagine Greater” and greater is exactly what they’re serving up.
With their new name, the cable channel will launch the premiere of Warehouse 13 on Tuesday, July 7 at 9-11 p.m. ET/PT. The thrilleromedy centers on two secret agents, “the meticulously detailed Myka (Joanne Kelly) and highly intuitive but unpredictable Pete (Eddie McClintock), who have been assigned out to South Dakota’s mysterious Warehouse 13, where Artie (Saul Rubinek) is the caretaker of a vast array of strange and fantastical artifacts.”
In addition to Warehouse 13, Sci Fi has ordered a 2-hour movie, Unfinished Business with the option of a potential spin off series to air under the new SyFy brand. Unfinished Business is a “drama about an ex-cop who starts seeing flashes of memories from the recently deceased. The visions compel him to help wronged souls resolve their unfinished business.” SyFy is partnering with Will Smith who will serve as one of the movie’s executive producers. “Sci Fi is excited to begin development on Unfinished Business with Will Smith,” said Mark Stern, executive vp original programming at Sci Fi. “It is a compelling and thrilling drama that is perfect for our audience.”
In addition to Warehouse 13 and Unfinished Business, SyFy will premiere two new pilots, The Phantom and Riverworld and will bring back the Sci Fi series Eureka, Ghost Hunters, and Ghost Hunters International this summer.
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