DISH is Currently Offering Awesome Deals, Click Here.

Time Warner cable says no to NFL Network



nfl networkThursday night football kicked off this past week on the NFL network, starting an eight-game primetime series of games.  More customers are able to watch the NFL Network this year, up from 42 million last year to 53 million currently.  The majority of cable companies do carry the NFL Network, but Time Warner Cable is the only one out of the top five distributors that does not.  With the introduction of the NFL Red Zone channel, Time Warner customers are getting shortchanged.  Through week 9 of the campaign, NFL Network scored a 15% increase in ratings and a 39% advance in households, compared to the same span in the 2008 season.  And this is without reaching a fairly decent market share.

Along with DISH Network and DirecTV, other NFL RedZone carriers includ Comcast, FiOS, and U-verse.  There are other smaller companies that we could mention.  These companies are using RedZone to promote other sports packaging and see it as a way for cross-promotional advertising.  Time Warner cities a lack of positioning and over-pricing as reasons for not carryign the channel.  Following Time Warner are MSOs, Charter, Cablevision and Suddenlink who are also in talks of potentially not carrying the NFL Network.

The NFL Network and the NFL itself cannot be happy with the holdout of Time Warner Cable.  Such a huge cable company holding out gives rise to suggestion, which can crumble a company’s venture.  If the NFL’s long-term goal is to increase fan viewership, then it is imperative for them to cut a deal with Time Warner.  While economics plays a big role in this, the NFL might lose this battle but win the war in the long-run.

2 Responses to “Time Warner cable says no to NFL Network”
John - December 12th, 2009 at 10:03 pm

Time Warner fix this, there can’t be enough football in the fall. I would rather watch football then any other programing every night of the week. In the Browns game on 12/10/09 I fount the announcers did a good job during the game, not as loud and annoying as CBS, NBC, FOX and ESPN. No robots (Fox), too many talking heads(ESPN), Too many guys and the news department(NBC). NFL Network has got the broadcast right.

Richard - December 19th, 2009 at 8:18 pm

NFL Network is the sole reason I will never carry Time Warner service on my tv. Directv system is better anyway, and it never freezes like time warner does.

Best Satellite TV Deal
If you're looking to sign up for Satellite TV service we currently recommend DISH. DISH has the most channels and lowest prices. We currently have a special deal for Satellite TV Guru readers, just call the number below to sign up and get these great bonuses:
  • Free Professional Installation
  • Latest Awesome Deals from DISH
  • Free HD DVR Equipment Upgrade
To Order DISH:
Call: 1-877-736-0734
Promo Code: 39547
You can also order DISH online here.

TV Shows