In its endless pursuit to somehow take over the world, Walmart is getting into video on-demand service and has bought Vudu. For those who haven’t heard of it, Vudu is a small, sleek looking box the size of a Gamecube that operates somewhat like Netflix. One has instant access to a number of movies and television shows WITHOUT the need for a computer or cable/satellite service.
How is this possible you ask? Well, Vudu has somehow orchestrated licensing agreements with almost every major movie studio as well as independent distributors. At current count, there are around 16,000 movies that are instantly available at the touch of a button. Many people already go to Walmart for their shopping needs and one can now get their entertainment from them as well. This would eliminate the need for a subscription to Netflix and if you don/t have some sort of media device, the two to three day wait for a movie.
It is a sly move by Walmart, the giant that keeps getting bigger. Not only will they now be a part of our household things but also will touch lives through entertainment media. Walmart has a huge part in the English (UK) market as well and if everything goes according to plan domestically, they could expand across the Atlantic. What is also amazing how Vudu has agreements with many of the companies. This is something that few have been able to do. It will be interesting to see just how many people adopt this form of receiving entertainment and what sort of long-term dent it will make in the cable/satellite industry.
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