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White Collar Performs Well For USA



The winter premiere of USA’s White Collar on Tuesday at 10pm delivered series high ratings among P18-49 and 2nd best among P25-54, ranking as the #1 program of the day on cable and beating many shows on broadcast.  The show, which previously aired on Fridays in 4Q09, averaged 2.12 million P18-49, up +30% from the 4Q09 season average, and 2.21 million P25-54, up +18%. This is USA’s best performance for P25-54 in the Tuesday time slot in more than five years.  The move to the night also brought in series highs among P18-34 with a jump of +42%.

White Collar out-delivered ABC in its entire prime time lineup among P18-49, P25-54 and total viewers.  It also beat all broadcast competitors among M18-49, making it #1 in the demo at 10pm in all of television. White Collar beat CBS among P18-34 in the 10 pm time-slot.

Leading into White Collar, the network premiere of The Bourne Ultimatum was a big win for the night as television’s second highest-rated entertainment show on cable among P25-54 with 1.38 million, and 1.27 million P18-49.  The combo of both premieres made USA the #1 P18-49 network in prime-time and the #1 P25-54 entertainment cable network.  USA doubled the audience of the #2 entertainment network for P25-54 (Discovery) and USA’s prime-time average beat ABC’s among P18-49 and P25-54.

White Collar, USA’s newest hit original series about the most unlikely of partnerships between a con artist and an FBI agent, stars Matt Bomer, Tim DeKay, Tiffani Thiessen, Willie Garson and Natalie Morales, returns on its new day on Tuesday, January 19 at 10/9c with seven all-new episodes.  White Collar ended the first half of the season on December 4, 2009 in record-breaking form delivering a season high 5.55 million total viewers.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes.

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