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WWE Raw Continues to Dominate Cable

Pro-wrestling continues to dominate cable television as WWE Raw last week was the most-watched show on cable TV for the second straight week.

The first hour of Raw averaged 5.49 million viewers to take the No.1 slot for the week. The second hour of Raw averaged 5.40 million viewers to take the No.2 position on cable TV.  USA Network also took the No.3 and No.4 positions for the week. The NCIS lead-in to Raw at 8:00 p.m. EST averaged 4.62 million viewers to finish third, just like the week of Jan. 4. Raw and NCIS gave USA a strong three-hour block of programming on Monday night once again.

USA won the week in cable TV ratings for the second straight week to start 2010. The cable channel averaged 2.62 million viewers in prime time to beat out Fox News with 2.41 million viewers.

Rankings for the top 15 programs on cable networks as compiled by the Nielsen Co. for the week of Jan. 11-17. Day and start time (EST) are in parentheses:

1. “WWE Raw” (Monday, 10 p.m.), USA, 3.692 million homes, 5.40 million viewers.

2. “WWE Raw” (Monday, 9 p.m.), USA, 3.689 million homes, 5.49 million viewers.

3. “NCIS” (Monday, 8 p.m.), USA, 3.43 million homes, 4.62 million viewers.

4. “NCIS” (Wednesday, 8 p.m.), USA, 3.41 million homes, 4.51 million viewers.

5. “NCIS” (Thursday, 7 p.m.), USA, 3.28 million homes, 4.21 million viewers.

6. “SpongeBob SquarePants” (Saturday, 9:30 a.m.), Nickelodeon, 3.26 million homes, 4.33 million viewers.

7. “NCIS” (Wednesday, 7 p.m.), USA, 3.18 million homes, 4.06 million viewers.

8. “Penguins of Madagascar” (Saturday, 10 a.m.), Nickelodeon, 3.13 million homes, 4.17 million viewers.

9. “The O’Reilly Factor” (Thursday, 8 p.m.), Fox News Channel, 3.09 million homes, 4.21 million viewers.

10. “NCIS” (Wednesday, 9 p.m.), USA, 3.05 million homes, 3.81 million viewers.

11. “The O’Reilly Factor” (Tuesday, 8 p.m.), Fox News Channel, 2.98 million homes, 3.95 million viewers.

12. “SpongeBob SquarePants” (Sunday, 9:30 a.m.), Nickelodeon, 2.97 million homes, 4.09 million viewers.

13. “SpongeBob SquarePants” (Saturday, 12:30 p.m.), Nickelodeon, 2.94 million homes, 3.86 million viewers.

14. “SpongeBob SquarePants” (Saturday, 9 a.m.), Nickelodeon, 2.91 million homes, 3.66 million viewers.

15. “NCIS” (Monday, 7 p.m.), USA, 2.88 million homes, 3.79 million viewers.

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