ABC Promotes Castle With A Novel

ABC has a history of interesting marketing strategies for their new shows. When “Desperate Housewives” debuted in 2004, the network launched an aggressive campaign that included the tag line “Everyone has a little dirty laundry” on dry cleaning bags across the country. ABC then teamed up with Hyperion for 2006’s “Lost” tie-in novel “Bad Twin.”

Now they are launching another innovative marketing campaign for the second season of “Castle.”

ABC will promote the show, about mystery novelist-turned-NYPD consultant Rick Castle (Nathan …